Head of Business Development Marketing- GTM

Job Description

Head of Business Development Marketing (GTM)

Are you ready to write your next chapter? Make your mark at one of the biggest names in payments...

About the team

Our Commercial team creates value for businesses of every size and industry – from globally recognized brands to new start-ups. They seek out new opportunities to unleash the potential of our new and existing customers.

What you’ll own

• Own all marketing strategy and outcomes for Prospects.

• Serve as SME for E2E Prospect journey and all marketing communication.

• Work with Revenue teams to create marketing plans and tracks to drive high quality business leads.

• Partner with Demand Gen team to refine ICP targets and enable high performing sales hunting motion.

• Partner with Demand Gen team to align to T1, T2, and 1: Many ABM programs.

• Partner with Channel Marketing COE to support white space expansion.

• Collaborate with BD leadership and Exec team on differentiated value props, competitive insights, and prospect engagement with BD.

What you bring

• Expertise in driving account acquisition marketing strategy targeting multiple buyer personas with tailored assets and frameworks.

• Experience researching and synthesizing competitive insights including right to play/right to win feature functionality, pricing, and messaging.

• Ability to manage and prioritize marketing investments across channels.

• Strong experience with multichannel acquisition marketing including digital and event execution.

• Executive leadership and stakeholder management with ability to influence and align.

• Strategic mindset with ability to solve and address highest priority programs.

Worldpay is dedicated to offering individuals rewarding career opportunities and competitive compensation. For this full-time position, the good faith estimated annual salary range upon hire is $140,300.00-$211,775.00. This range reflects what we reasonably expect to offer based on the role’s responsibilities, level, and geographic location. The actual starting salary will be determined by a candidate’s experience, job-related skills, and relevant education or training. Please note that changes in work location may impact the final offered salary. We encourage you to consult with your recruiter to confirm the budget for your location and to better understand the applicable pay scale.

EEOC Statement

Worldpay is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, genetic information, national origin, disability, veteran status, and other protected characteristics. The EEO is the Law poster is available here.

If you are made a conditional offer of employment and will be working in the United States, you will be required to undergo a drug test. In developing this job description care was taken to include all competencies and requirements needed to successfully perform the position. Reasonable accommodations will be provided for individuals with qualified disabilities both during the hiring process, as well as to allow the individual to perform the essential functions of the job, if hired.